Advancit Capital focuses on early stage companies at the intersection of media, entertainment and technology. We seek the opportunity to form long-term partnerships with talented and passionate entrepreneurs who are addressing large opportunities that are ripe for innovation and disruption. The firm provides not only capital, but access to a unique, deep network of industry relationships and strategic support to help accelerate its portfolio companies.
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  • The Business of Fashion Logo

    The Business of Fashion

    The Business of Fashion has built a global following as an essential daily resource for fashion creatives, business professionals and entrepreneurs in over 200 countries and territories.

  • Bottlenose Logo


    Bottlenose provides a next-generation social listening, discovery and analytics dashboard for marketers. The company's proprietary platform analyzes and maps the world’s attention in real-time, across all the major social networks. This helps marketers understand what’s going on with their markets and brands, and where to allocate their marketing efforts. Dozens of global brands and tens of thousands of marketers use Bottlenose today. The company has offices in Los Angeles and Amsterdam.

  • Circa Logo


    Circa is the first born-on-mobile news experience. Through comprehensive yet concise news updates, Circa redefines how news is produced, delivered and consumed.

  • Directr Logo


    Directr is a mobile application company that provides users with the ability to create beautiful movies on their phones in just minutes.

  • Epoxy Logo


    Epoxy provides a set of tools designed to help YouTubers optimize their publishing schedule, while also growing their audience and increasing engagement on their video networks.

  • FitStar Logo


    FitStar's mission is to build a digital health and fitness platform to inspire people to live healthier lives. The Company provides users a robust slate of interactive apps to motivate people to live stronger, healthier lives.

  • Local Response Logo

    Local Response

    LocalResponse is a social advertising platform that aggregates public posts and “check-ins” across multiple platforms to help brands and businesses reach their customers. Brands and agencies use LocalResponse to leverage real-time inventory for mobile activation. Local businesses use LocalResponse to manage their customer relationships through a self-serve web interface.

  • Lua Logo


    Lua is the simplest way for mobile workforces to effectively communicate, coordinate, and stay accountable. In massive industries that still rely on antiquated tools like walkie-talkies, paper scheduling. and shouting, Lua centralizes communication, allowing teams to remain agile, connected, and up to speed.

  • Maker Studios Logo

    Maker Studios

    Maker Studios is one of the largest creators of episodic, entertainment-focused, web video content online. The studio provides production resources and marketing assistance to a strong roster of YouTube talent, garnering hundreds of millions of video views per month. Through its early entrance into YouTube, the Company has developed unique insights into what kind of content works best with YouTube audiences and how to cross-promote and move audiences around its network.

  • Mitú Logo


    MiTú, the 100% Latino lifestyle network, is dedicated to presenting high-quality programming for today’s connected global Latino audiences in English and Spanish. The network features everyday people and experts in their fields producing content around their particular passion points, distributed worldwide through YouTube. The MiTú network currently focuses on six content verticals (Health, Beauty, Food, Family, Home, and Pop Cultura), enabling an ultra-targeted environment for advertisers and brand integrations.

  • Moat Logo


    Moat offers an intelligence and analytics SaaS platform for brand advertisers and publishers.

  • NewsCred Logo


    NewsCred’s mission is simple: get the world's best content through one platform, and personalize it for each publisher. NewsCred partners with newspapers, mobile content providers, startups, NGOs and other web publishers from around the globe to help increase traffic, engage readers and deliver better bottom line results. With a powerful content aggregation platform that focuses on curation and distribution, the main components are the Aggregation Engine, which collects and indexes news, images and videos from 5000+ quality sources from around the world; the Intelligent Curation Engine that processes and transforms unstructured news and media into meaningful content; and a scalable, high-performance REST API, ready to serve content to any device.

  • Oyster Logo


    Oyster is a simple and beautiful iPhone app that gives members unlimited access to an ever-growing library of books. Read as much as you want for a single monthly price.

  • Panna Logo


    Panna is the first digital cooking magazine available on the iPad and iPhone.

  • Percolate Logo


    Percolate is an engine that consumes the content world for a brand: Gathering the most interesting stories and making it easy to comment on those stories and push them out to a brand's .COM, Twitter, Tumblr, Facebook, or even ad units.

  • Skift Logo


    Skift is a travel intelligence media company which will deliver news, data and services to its readers.

  • Sonic Notify Logo

    Sonic Notify

    Sonic Notify is a platform that enables media to be delivered to a smartphone/tablet through sound waves. The Company's technology enables an inaudible code to be read from content distributed via any medium of transmission.

  • Speakaboos Logo


    Speakaboos is a multi-platform subscription service that delivers educational, entertaining interactive picture books. The Company has built one of the largest catalogs of children’s digital picture books based on licensed and public domain properties from publishers and content owners. At Speakaboos, children develop literacy skills while learning about technology in a safe and fun environment.

  • Vistar Media Logo

    Vistar Media

    Vistar Media is a place-based ad platform that allows media buyers to access on-the-go consumers at scale.

  • Mic Network

    Mic Network

    Mic is the premier news and media company for young people. With insightful stories and compelling perspectives, Mic engages an educated and mobile audience with the issues that define a generation. Each month millions of readers rely on Mic's unique sensibility to stay informed and make sense of the world.


    Push IO is the industrial strength mobile services provider. The company’s platform powers the most demanding applications for sports leagues, news broadcasters, and media companies. The company has shipped more than 10 billion notifications to millions of users.

  • Niche



    Niche is a community of relevant and influential social media creators, prominent on rising platforms like Vine, Instagram and Tumblr. With both software and services, Niche help's creators engage, thrive and monetize.

  • CrowdTangle



    CrowdTangle is a content discovery tool for the social web.

  • SocialRank



    SocialRank helps brands and individuals find out more information about the people following them on Twitter.

  • Who What Wear

    Who What Wear

    Who What Wear

    Who What Wear is the definitive authority for trend-setting fashionistas and their followers between the ages of 18-34. This multi-media brand, which reaches its audience through its online magazine and daily email newsletter has quickly become the essential resource among tastemakers everywhere.

  • POP



    Pop makes it easy to have conversations with photos, videos and GIFs. A Pop is two things put together. Capture a photo or video and combine it with whatever comes to mind — an animated GIF, a movie clip — anything.

  • Distractify



    Distractify is reinventing the art of storytelling in the mobile age.




    REDEF creates curated information streams for industry communities with a tad of pop culture mixed in. Topics include media, technology, sports, music, movies, education, fashion, design, health and more.

  • Base79



    Base79 is the largest Multi Channel Network in EMEA. Base79's channels cumulatively receive over 750 million views monthly.

  • ADD



    ALL DEF DIGITAL is a premium, multi-platform digital media company and entertainment hub, curating, developing and connecting a new generation of content creators from the New American Mainstream to global audiences.

  • Crossfader



    Crossfader is the ultimate music mashup app. It turns anybody into a DJ in a matter of seconds, and allows users to discover and share amazing remixes with others around the world.

  • Woven



    Woven Digital is a digital media company, producing and distributing relevant pop-culture content to 45% of connected males (18-34) on a monthly basis.

  • Indigenous



    Indigenous Media is a next generation digital studio focused on producing original content for digital and emerging platforms worldwide, as well as developing and operating multi-platform content brands.

  • Reserve



    Reserve is your personal dining concierge. With just a few taps, Reserve enables a more seamless experience, from getting the table you want to paying effortlessly at the end of the meal.

  • Brickwork



    Brickwork is the first scalable platform for retailers to create a seamless customer path between online and store shopping.

  • Molio



    Molio is a video marketing ad technology and branding company. Molio creates campaigns yielding high levels of awareness, engagement and conversion to build brands online by relying on a combination of advanced data analytics and programmatic advertising with optimized content and message delivery.

  • Draft



    Draft (live in app store: is the first truly mobile fantasy game. On Draft you can play quick, simple head-to-head drafts with your friends or random opponents.

  • Wedgies



    Wedgies are social polls for Media and Brands to engage their social media and website audiences with. Wedgies polls are built for the social web, they're - realtime, media rich, engaging, and mobile optimized.

  • Vrideo



    Vrideo is the leading platform for the discovery, distribution, and monetization of immersive video.

  • Victorious



    Victorious is a mobile platform that powers superfan apps for the world’s biggest creators.

  • MasterClass



    Re-imagining online education.

  • MobCrush



    Mobcrush is a mobile video streaming company that enables mobile users to broadcast, watch and chat about games played and streamed in real-time.

  • HeadSpace



    Headspace is a gym membership for the mind. A course of guided meditation, delivered via an app or online.




    pref HQ: 846 University Avenue, Norwood, MA 02062
    work NYC Office: 22 West 21st Street, 7th Floor, New York, NY 10010

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